![]() With WooCommerce, all marketing tools will be available through plugins and extensions. Multichannel integration allows you to sell on other channels like Amazon, Facebook, TikTok, Instagram, eBay, and Pinterest as a built-in feature. If you’re upgrading or switching due to a lack of options, WooCommere’s Plugin Directory boasts over 55,000 apps. ![]() ![]() WooCommerce is an open-source platform, meaning it's been designed to have plugins and extensions do the role of its features. Shopify operates an app store with over 8,000 apps, though is nowhere near the size of WooCommerce's, the quality of the apps are incredibly valuable for ecommerce stores. Additionally it can feel a lot less intuitive when building your online store. Shopify has all the necessary built-in sales features like abandoned cart recovery, discount codes, unlimited products, blog capabilities and over 100 payment options – you won’t be missing anything by switching!Īccessing sales features will require plugins and extensions, some of which can cost extra money. As an open-source platform, you can use code to customize your store to your heart’s content. WooCommerce themes are a little more simplistic when you start but offer plenty of customization. Buying a theme gives you a more curated, stylish look than WooCommerce and it's a one-off payment. Shopify offers 125 paid themes and 12 free themes. More of a project as you have to decide every detail of your online store, you'll need to be a little code savvy although WooCommerce now has options for no-coding, we'd recommend testing it out before committing to a paid plan though. You will need to install apps to increase the functionality which can take time, but it's still much quicker than WooCommerce. Shopify holds your hand through the process and has all features at the ready, meaning your store can be "live" faster – great for those switching providers or upgrading. ![]() Not beginner-friendly - unless you have some coding knowledge, switching to WooCommerce might be a struggle, unlike with Shopify. ![]() It's definitely the more beginner-friendly of the two. Hosted software - Shopify includes hosting and security, plus you don’t need to use any code to build a brilliant online store. ![]()
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